Atlanta, Georgia -- Liberator Inc., a US manufacturer of 'sexual wellness' products, said it has developed vacuum compression packaging for its Wedge and Ramp products, which is discreet and "maintains a luxury aesthetic."
The products, which are used for positioning the body, are made with a polyurethane core. Vacuum compression reduces the size of the items, reducing freight costs by over 60 percent, reducing the company's carbon footprint, Liberator said.
"Vacuum packaging soft-foam products like pillows and mattress toppers is an established manufacturing process. This new packaging opens up the gateway to mass market as mainstream retailers now have a viable way of merchandising Liberator in their brick and mortar stores," said Louis Friedman, ceo of Liberator Inc.
The company noted that discretion, as perceived by the consumer, is an important component in the purchase process. Liberator's new packaging is designed as a carryout case with no potentially objectionable graphics on display.
The flat-pack kits come complete with instructions for opening the compression capsule, removing the shape and installing the cover -- all done in less than two minutes, and the unit is ready for immediate use, Liberator said in a 13 Nov news release.