Seoul -- Eurofoam Austria has appointed LMK to represent its speciality product cellpur in South Korea.
LMK is responsible for selling Lenzing products in South Korea and so has longstanding and intimate knowledge of the Tencel fibre which is the functional component within cellpur, Eurofoam said in a 21 Oct news release. LMK will market cellpur as an extension of its fibre marketing activities.
Eurofoam Austria developed cellpur its cooperation with Lenzing, a manufacturer of cellulose fibres. The product integrates cellulose powder into the polyurethane foam material structure, which Eurofoam says considerably improves the moisture absorption of the material.
Cellpur is primarily used in mattresses and cushions but also in shoes and bra inserts. In addition, there are currently initial projects in the fields of the automobile industry and sports clothing.
Eurofoam Austria is part of the Eurofoam group, which produces and processes PU foam in 40 plants in 13 countries in central and Eastern Europe.