Shanghai, China – Lubrizol is making its Estane thermoplastic polyurethanes available on Alibaba's 1688.com sales platform.
The storefront, lubrizolchina.1688.com, is aimed at customers making small orders for selected grades, the company said.
It is offering 12 grades on the site. These are widely used in consumer electronics, industrial and footwear applications.
Jane Cai, senior business director for Lubrizol engineered polymers in Asia Pacific, said: ‘[The company is listing on the site to make] it easier to do business and offering an enhanced experience for our customers. The launch of our online shop allows us to service more customers, learn and gain deeper market insight.'