Dubai, United Arab Emirates -- Mapei, a manufacturer of adhesives, sealants and chemical products for buildings, is showcasing its latest range of adhesives and offering visitors the opportunity to experience selected products up close during the Big 5 International Building & Construction Show 2012, being held at the Dubai World Trade Center, 5-8 Nov 2012.
Another highlight for Mapei's eighth consecutive year of participation at the Big 5 is the celebration of its 75th anniversary and the fifth year its UAE office, the company says.
Milan, Italy-based Mapei will also organise two seminars, "Low VOC building adhesive materials for LEED compliance and safer working environment" and "Understanding ISO 13007 and how it can help avoid tiling and stone installation issues."
A 'try-it-yourself' campaign is also being organised for visitors to sample the features and benefits of Mapei products, including: a fast-drying elastic membrane for waterproofing indoors; solvent-free, non flammable vinyl/ PVC adhesive dispersed in water; ready-to-use solvent-free polyurethane elastic adhesive; or acid-resistant epoxy mortar for tile joints.
"The Big 5 remains a very important networking platform that reinforces our marketing strategy in the Middle East region. It provides a dedicated avenue to create greater awareness and offers practical demonstrations of the strategic advantages of Mapei's extensive range of solutions. Moreover, the event brings us closer to our customers, cultivating a healthy interaction and helping strengthen our strategic alliances in the region," said Stefano Iannacone, managing director, IBS-Mapei.
Mapei is exhibiting in Hall 7, Stand E291.