Gelsenkirchen, Germany - Polyurethane hose specialist Masterflex AG will now operate directly in the Czech and Slovakian markets through its subsidiary, Masterflex âesko s.r.o.
In the past, the subsidiary, based in Planá, Czech Republic, only produced vulcanized hoses from neoprene or silicon and coated glass fabric, Masterflex said in a 6 July announcement.
The German company will now offer local sales in the Czech Republic and Slovakia, opening up the entire Masterflex range to the region, including its extensive PU hosing portfolio.
"The step of no longer just manufacturing in the Czech Republic and Slovakia and instead offering customers the full range of the Masterflex Group locally and with greater proximity is the next systematic stage in continuing our strategy of internationalisation," said Dr Andreas Bastin, Masterflex AG ceo.
He continued, "We already launched our own subsidiaries in Brazil and Russia in 2010. The start on both emerging markets has been highly promising. We feel there is also significant potential in the Eastern European states and so we want to position ourselves close to the market in selected countries with our own subsidiaries."
Masterflex AG is currently represented by subsidiaries in eight countries. After concluding its restructuring in 2010, Masterflex said it is concentrating on further advancing its core business of high-tech PU hose systems at an international level.