Vienna - Europe's market for mattresses is very stable, according to Vienna-based IC Consulting's latest study of the industry. In 2007 the value of the total market in the region of Europe studied - Germany, Spain, France, Italy and the UK - was Euro 4400 million with 23.6 million units made annually. The sector also remains stable, with annual growth at about 1.5 percent by value and below 1 percent in units, the market research group said.
Significant factors affecting the mattress business are GDP growth, low birth rate, and household trends. From 2004 to 2010, IC Consulting said, growth of only 1.7 percent in the total mattress market in Europe is expected (CAGR: compound annual growth rate).
As a direct consequence, however, customers want improved service and higher quality, which has boosted sales of luxury mattress types, according to IC Consulting.
Germany has the biggest share of the mattress market with 30 percent, Spain the smallest with 13 percent, while the three other regions have around 20 percent each.
In Germany, the market is also more mature than that of its neighbours, and has been declining constantly since 2004, although it still has a great margin over the others, the group said.
France and the UK have strong growth, especially in latex products. Third place Italy has the lowest growth rate, due to its low birth rate, an aging population and a trend towards high quality, luxury products.
Spain, the smallest market, is gaining in importance and share.
Spring mattresses have a 60 percent market share, while latex accounts for 22.3 percent with great strength in France and a consistent upward trend, IC Consulting said.
Foam, in third place with a 13.3 percent share, is steadily increasing in use, as consumers aim for more elaborate products.
Other types have a 4.6 percent share mainly representing the German consumers' interest in natural materials, IC Consulting said.
Mattress manufacturers and retailers are promoting more frequent replacement of mattresses and have developed several new products, based mainly on combining existing types, for example mattresses with spring embedded in foam materials.
IC Consulting concludes that "the future of the mattress market is definitely located in eastern Europe: market growth of 1 217 000 units between 2005 and 2010 is estimated for the 10 new EU members, while only 160 000 more units is the growth figure for the 15 EU members.
The study "IC Market Tracking Mattresses in Europe 2008, 227 pp, plus raw data in a pivot table) is available at the InterConnection Consulting Group for the price of Euro 3950.
For more information, please visit our homepage at www.interconnectionconsulting.com or contact us directly on +34 93 43 63 613.