'We believe 2021 will be a breakthrough year for the company, and our first quarter performance was an excellent start,' said Blake Krueger, Wolverine Worldwide’s CE0. In the first quarter, Merrell revenue grew by nearly 25%, and Saucony revenue was up nearly 60% compared to last year.'
For the full year, Wolverine expects sales to be between $2.24bn and $2.30bn, up 25% on the previous year. It has an aspirational goal of making 50% of its sales online, which would be double the figure recorded in 2019. However, the company warns that the outlook assumes no meaningful deterioration of current market conditions related to the coronavirus pandemic during the remainder of 2021.