Mount Airy, North Carolina-US rigid spray foam group NCFI Polyurethanes is to sponsor the third season of a television series called 'Simple Living with Wanda Urbanska.'
"The best technologies reduce the complexity of life, allowing us to focus on the things that really matter," said NCFI president Swanson Snow, in a company statement. "NCFI is thrilled to be able to contribute to the continued success of a show that reflects those values."
Urbanska, who produces the successful television series along with partner Frank Levering, said, "One of the reasons we approached NCFI was because their products are so consistent with the message of our show. They create comfort and reduce energy consumption. They promote environmental stewardship while helping people save money. All of these things contribute to the ease and sustainability of our lives."
The third season of the programme will be broadcast nationally beginning 6 Jan 2007.
Urbanska says the appeal of the show's message of simplicity is driving high anticipation for the upcoming third season. "Frank and I found the beauty of the simple life here in Mount Airy, North Carolina, but the desire for a clean, uncluttered existence is clearly a national phenomenon."
Urbanska recently noted on the show's website (simplelivingtv.net) that NCFI's relationship with the Simple Living family goes back generations. In 1966 her hudband's family business, the Levering Orchard packhouse, became one of the spray polyurethane foam (SPF) manufacturer's first customers.
The family decided to rebuild the packhouse after a fire, and, said Urbanska. Frank's father Sam, "called an old Mount Airy friend who knew a lot about insulation, and his friend told him about a new product called 'spray-in-place foam insulation' that would keep apples cold like nobody's business.
Though the product was new and largely untested, Sam liked what he heard. Swanson Snow was actually there for the installation. Today, 40 years later, the cold storage at Levering Orchard packhouse is still insulated by that same original application of foam."