New York - Nike's latest Air Jordan XX3 basketball trainers were launched 8 Jan in New York City, and the company claims this model uses more environmentally acceptable materials and methods than previous trainers - without affecting performance.
The US trainer firm calls this more sustainable approach to footwear production the "Nike Considered,' design ethos.
One key aspect is use of a recyclable thermoplastic polyurethane for the chassis. This part also is painted using an efficient robot arm to maximise the quality, consistency and durability of the paint and component - imitating automotive sector techniques, said Nike.
Other features of the Air Jordan XX3 production are waste minimisation and use of solvent-based cements, said Nike. The outsole also uses 'Nike Grind' - material recovered from footwear outsole manufacturing waste.
To make what it calls the "high performance TPU chassis, built for stability and support," the shank plate is inserted into the TPU chassis mould and the TPU is directly shot over the entire plate.
Nike said this efficient process enhances durability, reduces waste, and minimises solvent cement usage: "it is an innovation for performance footwear," Nike said, in a company statement.
An exclusive limited release - suggested retail price $230 - will launch 25 Jan, followed by the US-wide launch 23 Feb, at with a suggested retail price of $185.
PIC: Basketball legend Michael Jordan with the 23rd edition of his sports trainers, the Air Jordan XX3.