Beaverton, Oregon — Footwear sales for the Nike brand were up $1.2 bn or 14% in 2018 compared with 2017. They reached $22.3 bn in 2018.
Sales in North America were down 4% to $9.3 bn in 2018 compared with 2017. The 2017 number was $362 m higher.
The other regions all experienced significant growth. Greater China footwear sales leapt 20% in 2018 to a shade under $3.5 bn.
In the Europe, Middle East and Africa region, sales were almost $5.9bn in 2018. This represents a 13% increase on the $5.2 bn that the company recorded in 2017.
Sales in the Asia Pacific and Latin America region were $390m higher in 2018 than 2017. The reached $3.6 bn in 2018, up 9% on the 2017 number.
Across the business, revenue for Nike rose 6% to $36.4 bn in its 2018 financial year, which drove gross profits up 4% to $16bn.
Lower down the profit and loss account, a 270% increase in income tax hammered the net income figure. This was down 54% to $1.9 bn for 2018 compared with $4.2 bn in 2017.
'Fuelled by a complete digital transformation of our company end-to-end, this year set the foundation for Nike’s next wave of long-term, sustainable growth and profitability,' said CEO Mark Parker.