Beaverton, Oregon – Nike saw revenues for the 2015 up 10% to $30bn (EUR 27.4bn), according to documents filed with the US Securities and Exchange commission.
“Fiscal 2015 was an outstanding year for Nike,” said ceo Mark Parker.
Nike brand sales to wholesale customers were up 10% on a currency neutral basis. Direct to customer sales of $6.6bn were up 29% ignoring currency translation effects. This was driven by a 16% increase in comparable store sales, a 59% increase in online sales.
On a currency neutral basis brand revenue grew across the world and in terms of market segments only soccer, and golf segments saw reductions in revenue on a wholesale equivalent basis. Soccer revenue fell by 7% to $2.25bn and golf segment revenue fell by 2% to $771m
NIKE says its wholesale equivalent revenues consist of sales to external wholesale customers, and internal sales from our wholesale operations to direct to consumer operations. These are charged at prices that are comparable to prices charged to external wholesale customers.
Gross margin was 46% for the year. Selling and general administration, expenses were $3.2bn up 6% due to increases in investments to support demand creation.