Oregon, US – Nike has announced a change in leadership, after the company cut its revenue forecast once more in June. Elliott Hill will become the company’s president and CEO on 14 October, and join the board of directors. Current incumbent John Donahoe is to retire, but will remain an advisor to ensure a smooth transition.
Nike replaces CEO with returning leader
Hill: a return to the fold
In contrast to Donahoe’s lack of prior experience in retail stores and sporting goods, Hill had spent more than 30 years at Nike before his own retirement in 2020. He held senior leadership positions in both Europe and North America, and immediately before he retired was president, consumer and marketplace, leading all commercial and marketing operations for Nike and the Jordan brand.
“I am excited to welcome Elliott back to Nike,” said Mark Parker, the company’s executive chairman. “Given our needs for the future, the past performance of the business, and after conducting a thoughtful succession process, the board concluded it was clear Elliott’s global expertise, leadership style, and deep understanding of our industry and partners, paired with his passion for sport, our brands, products, consumers, athletes, and employees, make him the right person to lead Nike’s next stage of growth.”
