Beaverton, Oregon -- Nike has set a revenue target of $50bn (EUR43.7bn) by the end of fiscal year 2020.
The target for North American revenue is $20bn; Greater China will reach a mid-teens growth rate over the next five years, with revenue predicted to be $6.5bn by the end of fiscal year 2020, according to the company.
Direct to consumer operations will bring in $16bn in revenue, the company anticipates. Women’s business revenue will reach $11bn; revenue for the running category will reach $7.5bn while the Jordan Brand, (from now on separate from the Nike Basketball) is expected to nearly double in size, to $4.5bn in revenue.
Mark Parker, president and ceo of Nike, said the firm “is built for growth.”
“We see tremendous growth potential in our key categories and geographies, as we connect with athletes through personal service, inspirational experiences and innovative product. When we look across our entire business, there has never been more opportunity,” he added.
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