Dubai – Pearl Polyurethane Systems (Pearl) has expanded its presence in the Middle East and Africa with a new office facility in Egypt, Pearl Polyurethane North Africa LLC. The company aims to better serve the North Africa region by providing personalised customer support and meet growing demand for its EcoPearl insulation products and other PU-based applications.
Ahmed Youssef, head of sales, North Africa, brings over a decade of technical sales experience to Pearl. With a background in scaling PU offerings in Egypt and North Africa for companies like Dow and BASF, Youssef will play a crucial role in serving existing clients and attracting new customers.
The Egyptian market has a population exceeding 100 million and is growing at nearly 2% per annum, presenting significant growth opportunities. It is expected to surpass the forecasted growth rate of the GCC polyurethane foam market, driven by increased investment in infrastructure projects and the rising involvement of the private sector.
Martin Kruczinna, CEO of Pearl, said: “We are thrilled with our new Cairo regional office opening as part of our mission to meet the growing demand for our range of greener PU-based products. This is an important part of our PearlX2 growth plan in action, which will see a doubling in the size of our operations over the coming five years, with more international office openings and in-country facilities planned.
“It is a great moment in history for independent system houses such as Pearl where agility and customer-centricity are our key strengths. We are focusing on Egyptian customers when most needed, acting anticyclically to many major multinationals. Pearl has the strategic advantage of being able to leverage lower energy and manpower overheads at our Dubai-based headquarters, with the added benefit of low shipping costs to provide a strong competitive advantage - benefits which we can pass onto our valued clients.”
Speaking from the new Cairo office, Youssef said: “Egypt's population is growing annually by approximately 1.5 million people meaning the country has a considerable latent demand for residential construction and infrastructure, as well as consumer goods such as appliances and footwear, presenting significant growth potential for the type of best-in-class PU products offered by Pearl.”
