By David Reed, UT EditorShanghai, People's Republic of China-It was 'standing-room-only' in the first few seminars running alongside the PU China 2004 exhibition. Entrance was free-thanks to the sponsorship of a couple of dozen or more foreign suppliers of chemicals and processing equipment-and the quality of the presentations was high, making this concept a sure-fire success.Although the two rooms used for the parallel sessions could seat about 150 people each, many late-comers had to stand to hear the hour-long presentations. And even the hand-outs prepared by some companies disappeared rapidly, forcing attendees having to visit the speakers on their exhibition stands to make sure they got copies of the presentations. So the companies received a double-hit for their sponsorship of the seminar.By all accounts, the presentations-wholly in Chinese-were well-prepared and presented by local specialists within the sponsoring companies, thus adding to the experience of the people concerned and their recognition within the burgeoning Chinese polyurethanes industry.As for the hundreds of attendees, it was interesting to note that many arrived with annotated copies of the seminar programme, highlighting the various session they were keen to visit; hopefully, none was disappointed by being unable to find a seat during the presentations selected.The success of this concept has already spurred several of the sponsoring companies to request time slots in the product seminars running alongside the UTECH Asia 2005 event, planned for 12-14 April in Singapore. And, although barely six months ahead, there is already great interest in this international polyurethanes industry event for the whole of the Asia-Pacific region, even though the first announcement has only just been made. The message is clear: while China is exciting, there is still plenty of good business to be had in the many countries in Asia-Pacific, all equally keen to develop their knowledge of the possibilities of polyurethanes."