London - UK inventor Andrew Harsley managed to persuade hard-nosed investors on the BBC2 reality TV show Dragons' Den to cough up £150 000 ($273 000) to buy 50 percent of his firm and back his 'Rapstrap.' The invention is a reusable polyurethanes cable tie, for bags, cables, and gardening uses.
And now a leading distributor of plastics has also been reported as ordering 1000 million of the products, in a three-year deal worth £36 million ($66 million).
The Rapstrap is formed of a long chain of cells that can slide through each other, forming loops at any point, which can then be pulled tight, says Harsley's Rapstrap website.
Any remaining portion can be cut off and used again & again, reducing waste, and saving money, the company claims.