Hertzogenaurach, Germany – PUMA saw sales for the third quarter of 2015 were up 3.1% at EUR 331m allowing for currency adjustments, and compared with the same period in 2014.
Puma sales soften slightly in Q3
Sales in Europe declined 3.6% compared to 2014 quarter, which contained the Arsenal product launch and a brand which was subsequently sold.
Currency adjusted growth in the US was 10.8% at EUR 325m in the quarter. In Asia growth in China and India were slowed by market declines in Korea, and overall the currency adjusted sales in the region grew 5% compared to the earlier year’s quarter.
Footwear was the most powerful driver in the quarter with sales up 3.5% to EUR 408m or 3.5%.
Gross margin in the quarter was 45.8% down 0.5% on the 2014 quarter because of negative currency effects which hit selling prices.
Puma has identified “female consumers as a key growth segment” and has hired the artist Rihanna as a brand ambassador and given her the FENTY brand to help the firm increase sales.