Hertzogenaurach, Germany – Sales for the first six months of 2015 reached EUR1.59bn ($1.74bn) at sports-wear firm PUMA, up 5.9% compared with the first half of 2014.
Gross profit margin remained at 46.87% for the half, the company said in a statement. Consolidated sales in the first half “exceeded our expectations”. Footwear sales rose, boosted by the successful launch of PUMA Ignite, in the first half by 11.7% in currency adjusted terms to 736.9m. This was driven by performance in running, training and football.
PUMA said its Ignite running shoes achieved good sales and in team sports its evoSpeed and evoPower have grown strongly in the first half.
PUMA introduced its evoSpeed football boots at the Copa America, where Chile won the cup wearing PUMA footwear. The boots were also used in the Women’s world cup.
The outlook for the rest of the year is for mid-single-digit percentage revenue increases with the fourth quarter stronger than the third, said PUMA.