Alpine, Utah – Polyurethane mattress manufacturer Purple Innovation is applying its technology to smaller products – pet beds.
It is raising money on crowdfunding site Kickstarter to put the beds into production. The company hit its $25k goal on the day of launch.
The beds combine Purple’s Hyper-Elastic Polymer smart comfort grid technology with polyurethane foam layers.
The company said the aim is to give pusscats and pooches a more comfortable and hygienic bed. The beds are both antimicrobial and spill-resistant. They will be available in three sizes.
‘Pampered pets of all varieties and sizes will appreciate the support and comfort of their very own Purple bed,’ said Russ Whatcott, the company's director of innovation. ‘It is comfortable, durable, easy to clean, and is the last pet bed you will ever have to buy.’
