and said on 31 January that its engineers and some staff were working to relaunch production, and it was working with automakers.
PSA had to temporarily stop production of the 3008 at its factory in Sochaux, eastern France, because of the shortage of parts from the affected plant. It is now focusing on the 3008.
“We opted to take the exceptional measure of delaying the launch of the 5008 to give priority to meeting very strong demand for the new 3008,” a Peugeot spokesperson told Automotive News Europe. ANE is a sister publication of UTECH-polyurethane.com.
Pre-orders for the 5008 have also been strong. PSA said last month that it had received 60,000 orders for the large SUV. That number exceeded the automaker's pre-launch targets by 70%.
Another likely factor in PSA's decision to delay the 5008's launch is that the large SUV does not necessarily generate higher margins than the larger-volume 3008, Ian Fletcher, an analyst for IHS Automotive, told Automotive News Europe.
“Given that the 5008 has a list price only a bit greater that the 3008, profits for the model could be marginal,” Fletcher said. “It might depend on whether customers spend more on the slightly bigger vehicle.”
Demand for the Peugeot 3008 “appears to be huge at the moment and should continue to generate greater volumes than the 5008,” Fletcher said. “Diverting components to a vehicle that has yet to enter the market wouldn't help matters. I'm sure the move won't hurt in the long term as there are already plans to recoup production later in the year.”