Trinity, North Carolina - Sealy, which says it is the largest bedding manufacturer in the world, has incorporated gel to its Comfort series memory foam mattress line, its first "affordable gel offering."
Sealy, which already offers gel memory foam in its premium ranges, says the line will debut during the Las Vegas Market, 29 Jul - 1 Aug, and will be offered at a starting price of $599.
"We've heard from retailers that consumers are looking for affordable gel offerings," said Jodi Allen, chief marketing officer at Sealy. "By adding gel to Sealy Comfort series memory foam, consumers can now choose a gel mattress with the ideal blend of comfort, support and affordability for which Sealy is known."
Made from advanced memory foam and gel, the new seriesl is specifically designed to respond to the body's temperature and weight, Sealy said in a 30 July news release.