Skip to main content
Sister Publication Links
  • Middle East Foam & Polyurethane
  • UTECH Asia/PU China
  • UTECH Europe
  • UTECH Las Americas
Subscribe
  • My Account
  • Login
  • Subscribe
  • Ukraine
  • News
    • Asia
    • Americas
    • Europe
    • M & A
    • Financial results
    • Automotive
  • Data
  • Information
    • Country Overview
    • Market Sector overviews
    • Technical articles
    • Company profiles and strategies
  • Events
    • Exhibitions
    • Conferences
    • Webinars / Livestreams
    • Become a Speaker
  • Advertise
  • Contact Us
  • Issues
  • Subscribe
MENU
Breadcrumb
  1. Home
  2. News
March 21, 2023 09:40 PM

Sheela Foam introduces Australian foam range to home market 

Satnam Singh
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Sheela Foams at India Mattresstech Info
    Satnam Singh

    Home market: Sheela's Hygroflex and Latex Plus Foam, developed in Australia, are now marketed in India

    Noida, India – Sheela Foam has introduced a product range, originally developed for the Australian market, to its domestic market of India. The Noida, Utter Pradesh-based PU foam producer developed the Hygroflex product at its Australian unit.

    Sheela considers Hygroflex the “next level in memory foam”, with reported properties including 27% faster heat dissipation, 67% better body conformance – at any room temperature – and 32% higher pressure relief. In India the product will be marketed under the familiar “Sleepwell” brand.

    “Now Hygroflex has been used as Sleepwell brand in the domestic market. It has now been commercialised, and is now available to other companies in the home market,” said Vasant Singal, president, technical sales, Sheela Foam, at the recently concluded India Mattresstech Expo in Noida. 
     
    A clinical study conducted by RMT University Melbourne showed the effectiveness of Hygroflex as a pressure redistribution material, compared with traditional memory foams.  
     
    Sheela Foam also showcased Latex Plus Foam at the Expo. Introduced as part of its expanding product portfolio in the domestic market, Latex Plus Foam is a high-resilience PU foam with a random cell structure imitating natural latex. This allows it to have better heat and air management than closed cell foams. 
     
    Latex Plus has low hysteresis at 14.2% compared to natural latex with a high hysteresis at 21.5%. A low hysteresis loss equates to higher resilience in foam. Hysteresis loss is defined as the difference between loading energy – and the unloading energy – expressed as a percentage of the loading energy.    
     
    Both PU foam lines are now under production at the Sheela Foam’s Noida site.  

    Recommended for You
    Huntsman EV Render
    Electric vehicle battery materials launched by Huntsman
    2019, istock, spray foam, spf, generic, 800.jpg
    Chemours to increase capacity of Opteon low-GWP blowing agent
    Indian train 800
    Sheela to supply foam to the specifications of European railway operators
    Latest Issue
    UTech April/May 2023
    Get the latest edition here
    View All Archives
    Get our newsletters

    Breaking news and in-depth coverage of essential topics delivered straight to your inbox.

    Subscribe today

    Register to access our archive of leading information on the polyurethanes industry.

    Subscribe now
    Connect with Us
    • Twitter
    • LinkedIn
    • Facebook
    • Youtube

    Follow us on social media for the latest polyurethanes industry news and event updates.

    Logo
    Contact Us

    Crain Communications
    11, Ironmonger Lane
    London
    EC2V 8EY
    United Kingdom

    Editorial
    Phone +44 (0) 20 3287 5935
    Email click to send

    Customer Service
    Phone +1 313 446 0450
    Email click to send

    Resources
    • Advertise with Us
    • Media Kit
    • Staff
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • Ukraine
    • News
      • Asia
      • Americas
      • Europe
      • M & A
      • Financial results
      • Automotive
    • Data
    • Information
      • Country Overview
      • Market Sector overviews
      • Technical articles
      • Company profiles and strategies
    • Events
      • Exhibitions
      • Conferences
      • Webinars / Livestreams
      • Become a Speaker
    • Advertise
    • Contact Us
    • Issues
    • Subscribe