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August 12, 2010 12:00 AM

Simmons introduces new mattress lines, new comfort technology

Utech Staff
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    Atlanta, Georgia -- Simmons Bedding Co. has introduced two new foam mattress collections at the Las Vegas Furniture Market: Beautyrest Black and ComforPedic.

    Both product lines include Simmons' NxG Memory Foam, which is made using polyurethane and other added chemicals.

    "We've significantly raised the bar with our new Beautyrest Black and Beautyrest Black Beyond models," Simmons vice president of Brand Management, Mark Owen, said in a recent company statement. "The 2010 line is not only our most luxurious and most visually appealing Beautyrest Black collection ever, but thanks to Transflexion Comfort Technology, it's also our most durable line."

    Transflexion Comfort Technology is a patent-pending technique that releases any false firmness or loft in the Beautyrest Black mattress, "much like pre-shrinking your clothes," the statement said. (RD)

    PIC: ComforPedic mattress.

    "

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