Alexandria, Virginia -- The International Sleep Products Association (ISPA) said May's Interzum exhibition helped spread its message internationally and introduce visitors to the 'Stop Zombieitis' campaign.
ISPA aims to protect and enhance the growth and profitability of the mattress industry across the globe. As sponsor of the ISPA Bedding Centre at the 2011 Interzum in Cologne, Germany, the organisation said the event was an excellent opportunity to meet new and existing members while "strengthening its international visability."
ISPA was promoting its 'Stop Zombieitis' campaign at the exhibition in association with the Better Sleep Council. The organisation also said the fair allowed it to showcase the benefits of association and to tell visitors about its forthcoming ISPA 2012 Expo to be held 14-17 March in Indianapolis, Indiana.
"We are focusing on what we can offer to our international members and working on collaborating with our international partners," said ISPA director of communications, Karin Mahoney.
She added, "During our discussions at Interzum, a number of non-US companies expressed a lot of interest in the Better Sleep Council's current PR campaign and other initiatives, and brainstormed how they can use these ideas to market mattresses in their markets."