Las Vegas, Nevada - The Specialty Sleep Association (SSA), a non-profit organisation dedicated to promoting the bedding industry, has expanded its membership with the inclusion of 14 major bedding manufacturers, the association said 10 June.
The new members are committed to increasing awareness of the speciality sleep industry. The association is also initiating an SSA Green Initiative to identify, define and standardise how mattress manufacturers and retailers label "green" and natural sleep products, the statement said.
According to the SSA, the initial goal is to create definitions of bed industry terms such as "green," "natural," and "organic" by assimilating and organising existing, accepted standards. Eventually the SSA hopes to establish a certification programme based on these results.
Dale Read, SSA president, said all of the new "A-list industry leaders" are taking an active role in the SSA's Green Initiative and all recently attended the SSA conference on the subject.
The newest members include Cargill Biobased Polyurethanes, a manufacturer of soy-based ingredients for flexible foam; Foamex, a specialist in variable pressure foaming (VPF) technology to open cell, highly-breathable memory foams; Latexco-US/Latexco, latex foam component manufacturer; and West Organic Mattresses Inc (OMI), a major manufacturer of organic mattresses and bedroom furniture.
Other new members to join the SSA and be involved in the Green Initiative include CPS Wood Products, John Marshall Company, Intertek, Keetsa Mattress, Wm. T. Burnette, Jeffco Fibers Inc, Suite Sleep Inc, Lenzing Fibers, Reverie, and White Knight Engineering Products.
The Green Initiative was launched recently by nearly 40 of the major bedding industry leaders at a conference in Bonita Springs, Florida. The conference was the first time industry leaders had gathered for an open dialogue about the need for standardisation relating to industry terms to help clarify environmental benefits and impacts of bedding products.
"The meeting was an historic event for our industry," said Read. (RD)