New York -- SpongeTech Delivery Systems, Inc. has expanded its operation into Europe, forming SpongeTech Europe, with an office in Switzerland, in response to the growing European demand for its products. The cleaning products company said 7 July that it will also be setting up an operation in the Asian Market soon.
A physical presence in Europe will help grow sales and provide stronger service to European customers, as well as those in the Middle East and Africa, the company said.
SpongeTech's reusable cleaning product line currently includes the Car Care, Child Care, Home Care and Pet Care sponges.
"We have existing strong relationships with key European retailers," said SpongeTech's coo, Steven Moskowitz. "By committing to a European presence, we are expanding our footprint and leveraging our relationships, resources and experience to create further success for SpongeTech's products globally. There is a growing demand for our unique and innovative product line and we believe that demand will continue to spread through the markets overseas."
The group has also rebranded its hydrophilic, soap-laden products as the 'Smarter Sponge.'
Cleaning compounds are embedded into the PU foam and released when the sponge is soaked and applied to a surface. Users can wash their cars, pets, homes, children or even themselves numerous times with each sponge, SpongeTech says. The sponges are self-cleaning, inhibit bacterial growth and are recyclable, the company adds.