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April 30, 2007 12:00 AM

Spongetech launches major TV advertising campaign on car wash sponge

Utech Staff
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    New York - Spongetech Delivery Systems Inc. is running 30 second television advertisements in the US to market its biodegradable Car Wash and Car Wax polyurethane sponges.

    "Our biodegradable sponge eliminates the use of a bucket and allows customers the ability to wash and wax eight or more cars," said Steven Moskowitz, chief financial officer, in a 28 April announcement.

    Strong interest from customers includes a recent order for 19 390 units from car cleaning supplier Turtle Wax, which distributes to over 10 000 locations worldwide with sales in 90 countries, Moskowitz added.

    The company's sponges have an outer contact layer and an inner matrix, containing specially formulated soaps and wax. Spongetech says when the sponge is "applied to a surface with minimal pressure, the soap or soap and wax are applied to the surface." But when the sponge is not in use, "the hydrophilic matrix holds the soap so that it does not leak. This no-leak system allows each sponge to wash as many as eight cars," the New York-based company claims.

    Spongetech Delivery Systems makes vehicle-cleaning products using patented technology based on hydrophilic (liquid-absorbing) foam polyurethane matrices.

    The company is exploring applying this technology to other uses, such as anti-bacterial bath and kitchen sponges for household uses, as well children's bath-sponges. epw"

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