Georgia, US – Serta Simmons Bedding is expanding its Beautyrest-branded mattress ranges. The new mattresses in its Beautyrest and Beautyrest World Class collections are making their debut at the Winter Las Vegas Market, along with Baselogic, a collection of adjustable bases. The company is also celebrating the 25th anniversary of its Counting Sheep mascot at the event.
The Beautyrest pocket coil mattresses include a half-inch layer of Beautyrest ActiveResponse memory foam. They are available in two levels, with the second also including three-quarters of an inch of SurfaceTouch gel memory foam within the antimicrobial quilting. The range sits above the company’s introductory level Beauty Sleep mattresses launched in 2024.
The new Beautyrest World mattresses fill the space between these products and the Black products that were also launched in 2024. These have a higher density of coils, allied to the company’s new Conforming World Class Relief HD foam. The higher level mattress also includes three further inches of premium memory foam, and a high-density foam perimeter encasement for enhanced edge support.
Prices start at $1699 for the higher-level Beautyrest World mattresses. In-store availability will start in February.
“These two new collections really complete the Beautyrest portfolio,” said Rolf Sannes, SSB’s SVP for brand marketing. “With Beautyrest and Beautyrest World Class we are offering the right product for every consumer, with step-ups in features between collections, delivering on our value proposition of individualised support and motion separation for a great night’s sleep at every price point.”
