Lexington, Kentucky -- Premium mattress maker, Tempur-Pedic International Inc. says it expects record Q1 results, a day after the company announced it had teamed up with Jordan's Furniture to create the Tempur-Pedic Imax 3D Theatre.
In a 6 April statement, the company said it expects first quarter net sales to be about $325 million, a growth of 28 percent on the same period last year. Tempur-Pedic also increased its predictions for the full year 2011, now expecting net sales of $1310 million to $1360 million.
Also, as part of a new sponsorship deal, Tempur-Pedic will provide special seats for two of Jordan's Furniture shops in Massachusetts. The New England-based Jordan's combines its furniture showrooms with entertainment such as Imax cinemas, trapeze schools and motion-simulation theatres.
"Tempur-Pedic is excited about being a part of this incredible retail experience," said Rick Anderson, president of Tempur-Pedic, North America. "Jordan's, in addition to changing the way people enjoy the movie going experience, is also changing the way people shop for furniture."
The seats, made from Tempur-Pedic's polyurethane-based Tempur material, are designed to provide "body-contouring comfort and support," similar to that found in the firm's mattresses and pillows, according to the company's 5 April press release.
The seats also contain a subwoofer so that users can feel the bass of the film's soundtrack. As well as the seats, the cinema features an 8 storey-high screen for the 3D experience.
"It has been great to offer our guests the most exciting theatre experience possible, including seats made with Tempur-Pedic's revolutionary material," said Eliot Tatelman, ceo of Jordan's Furniture, which has been supplying Tempur-Pedic's products since 1998.
Tempur-Pedic said detailed results for Q1 will be released in a 21 April conference call.