Boston, Massachusetts -- Tempur-Pedic International Inc. has opened its first flagship shop in Boston, Massachusetts, offering its full range of premium mattresses and pillows.
"Tempur-Pedic has always had a strong focus on establishing a dialogue and engaging directly with the consumer," said Patrice Varni, vice president, direct-to-consumer sales and marketing for Tempur-Pedic North America. "The opening of our first store is a logical next step. We're excited to bring our products to life in a retail environment designed to provide product education, build consumer awareness and enhance brand loyalty."
Tempur-Pedic, which makes speciality polyurethane foam sleep products, said its second shop will open later this year at the Kenwood Mall near Cincinnati, Ohio.