Berkeley, California - Contraceptive marketer Mayer Laboratories Inc. said 13 Jan that the Today Sponge, a polyurethane foam-based vaginal contraceptive, has been re-launched in Canada.
The Today Sponge is now available exclusively at all Shoppers Drug Mart locations in Canada. Shoppers Drug Mart has 1149 stores in nine provinces and two territories in addition to Pharmaprix in Quebec.
The contraceptive sponge returned to store shelves in the US in 2009 and is offered in more than 20 000 drugstore locations including CVS, Walgreens, and Rite Aid. It quickly became the No 2 best selling over-the-counter female contraceptive in the US and is the fastest growing brand in this category, said Mayer.
Mayer is the exclusive distributor of the device for the US, Canada and the EU.
Originally introduced in 1983, the Today Sponge affords the freedom and flexibility of 24 hour contraceptive protection, and offers a safe, effective, hormone-free birth control alternative for millions of women.
Over 150 million sponges have been sold since its introduction.
According to David Mayer, ceo of Mayer Labs, "The Today Sponge is an important hormone-free birth control option for women and has always remained popular, with many advantages."
Mayer said that the recent interruption of distribution, "was not due to product quality or lack of consumer interest, but was the result of the previous owner's bankruptcy."
The Today Sponge is a soft polyurethane sponge containing the spermicide nonoxynol 9. It prevents pregnancy by blocking the sperm's path, absorbing the sperm and continuously releasing spermicide, which quickly kills sperm on contact.