Philadelphia, Pennsylvania -- Chemtura has cut out the middle man and introduced AdipreneDirect for customers in North America. Processors of hot-cast polyurethanes that have previously used a third-party distributor can now connect with Chemtura's urethanes business directly.
The service will begin operating 1 Aug 2011, Chemtura said in a 27 July announcement and will include Adiprene and Vibrathane prepolymers, Fomrez polyester polyols and a number of curatives.
With AdipreneDirect, Chemtura said customers will have the ability to place orders, receive technical support and be able to tap into the various products offered by the company's urethanes business.
"After exploring different avenues for best servicing this segment of our customer base, we're confident that we found the optimal solution," said Matthew Hellstern, president of Chemtura urethanes.
He added, "Historically, producers have employed both internal and external channels for servicing this segment, each of which has its distinct advantages and disadvantages. We feel the concept behind AdipreneDirect maximises the potential value for both Chemtura and our customers."
Existing Chemtura North America customers that have been purchasing through a third-party distributor will be contacted by an AdipreneDirect representative to help the transition process, Chemtura said.