New York - Condom sales in the US are tipped to reach $444 million (€352.6 million) by 2010, according to recent research conducted by Packaged Facts.
The researcher, a division of MarketResearch.com, predicted sales to hit $409 million by the end of the year, a $9 million increase from 2005, when sales grew by 2.8 per cent.
The research looked into condoms manufactured out of latex or natural rubber, polyurethane and natural membranes and analysed the performance of the top manufacturers, including Church & Dwight Co, SSL Americas Inc. and Ansell Healthcare Inc.
Packaged Facts found that approximately two-thirds of the US condom market was aimed at the pleasure sector, rather than just contraception or protection from sexually transmitted diseases, and direct marketing at female customers had an impact on sales.
''Sexual intimacy products are competing with family planning products on retail shelves and the bundling of novelty condoms has opened up a whole new prospect for increased sales,'' Packaged Facts publisher Don Montuori said.
''This co-marketing of pleasure-enhancing products along with high-visibility product placement is creating a greater awareness of and reducing consumers' inhibitions of the purchasing of condoms which should foster increased market growth.''
The report, Condoms in the US, is 146 pages long and costs $3000.
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Condoms in the US from Packaged Facts.