Shanghai, China – Laader Berg has sold its 502nd machine and was getting good attention for its Multimax flexible foam lines Per Henning Vaagen, ceo, told UTECH-polyurethane.com at UTECH Asia 2016.
“On the way to the show we sold a machine to a large firm in the North of China. It’s been a good show with many customers, and many enquiries, and many potential customers. We expected the first day to be very busy and there was a rush of quality meetings,” he said.
Vaagen sees the Chinese market moving towards higher quality: “The market is more oriented to high-quality machinery to compete on quality, yield and competitiveness. More competition within the Chinese foam market means companies need to work on yield as an internal processes. Additionally, they need the highest quality products to attract customers. We are part of our customers’ differentiation strategy.”
“Reference standards used in China are increasingly international standards,” he said. “Laader Berg meets international standards allowing local customers to step up their standards.”
Laader Berg is represented in China by OSIC, a chemicals distributor. “They are in “close contact with product development and know the capabilities of the machinery. Their opportunities to meet the customer enables them to feedback to Laader Berg what the customer needs and enables us to make good quality machinery at the price for customers,” Vaagen said.
This combination of a chemicals distributor and machinery company, gives “us the possibility to have a turnkey solution of chemicals and machinery,” said Vaagen.
The exhibition has been a good place to see people from not only China, but also East Africa and the Middle East as well. Among the Laader Berg clients at the event was Herbawi, of Nablus. Laader Berg supplied a Maxfoam 5030 machine to them six months ago, Vaagen said.
This is a special year for Laader Berg, Vaagen said: “We have sold our 500th foam machine. This was to a family owned firm in Africa. We have sold in 87 countries, and we support customers in those countries.” This can be done remotely from Norway and with local agents”, he added.
“Laader Berg is completely focused on the sector, anchored in family ownership of the company and its network of representatives,” Vaagen said.
The firm’s Multimax machines “have been received well.” Like other Laader Berg machines, this uses a low-pressure system for liquid lay down or into a trough. Vaagen added that there’s also the possibility to use high-pressure, allowing the right method to be used to make the foam that the customer needs, said Vaagen.
“We believe that this is the most cost-effective method of producing comfort foam, using low-pressure system and trough for standard and HR foams. These have a good density distribution between the bottom and the top of the block. The block also needs minimal trimming and that increases yields,” he said.
“We have tripled our sales from the 2008 - 2009 crisis in all the styles, and market share has grown,” Vaagen said.