London, UK - The Vita Group has combined its technical foams and comfort foams divisions into one, and appointed Peter David to head this new Cellular Foam Division for Europe.
Vita cited "changing market conditions in Europe [requiring] "continual re-evaluation," as the cause of this move.
"The time is right for us to merge our foam divisions to benefit from the synergies that this will offer," said David, in a 20 Dec company announcement. "We have learnt to partner our customers better by focusing on specialist markets; now we must harness the benefits of our foam division across Europe," he added.
Vita Group, a major European supplier of flexible PU foam, said the change makes "one united force in Europe, while retaining the benefits of focusing on comfort customers separately from those of the specialist markets for building and construction, consumer, automotive, healthcare and rail & air."
David has led Vita's Comfort Foams division since 2006. He "has driven further successful geographic expansion into Eastern Europe and guided its operations in Western Europe to improved efficiency and customer focus, " said the Vita statement.
"The PU flexible foam industry faces unprecedented levels of raw material prices and limited raw material availability," stressed David, in the company statement.
"Major raw material suppliers are even now announcing further price increases that will take effect in January," he added.
Globally, prices for foam trimmings - a significant output stream for Vita and its customers - have "dropped to a historical low," David continued.
Foamers are facing higher freight costs due to increases in fuel costs and wage inflation in eastern Europe, said David: with conversion operations struggling to offset these effects through productivity improvements.
"These factors place increased pressure on the market … and we will be in contact with customers individually to explore with them how best to maintain a long-term sustainable supply partnership during this period of significant cost inflation," the new Vita ceo concluded.