San Jose, California -- According to a new peport by Global Industry Analysts (GIA), the world market for swimwear and beachwear is projected to exceed $17 600 million in value by the year 2015. This is primarily driven by the growing interest in body care, social mobility, relaxed dress codes, improved performance of textiles, and the escalation of the beauty and spa industry, worldwide, says GIA.
The driver behind rising demand for bikinis and swimsuits is firstly women's wish to look fashionable by the pool and at the beach, and secondly, rapidly changing trends in fashion.
GIA said the way men regard swimwear has changed over the years with the product increasingly being seen as casual clothing. As designers expand product options, this has led to increased business.
Europe and the US dominate the global market, with major drivers including relaxed dress codes, increasing interest in body care, social mobility, and improved performance of the textile industry.
The developing world including South East Asia and China provide a great opportunity for growth in swimwear, as western swimwear habits gain hold in the developing nations. Swimwear for older women, made of speciality fabrics, supporting their physique, is also helping to propel growth of swimwear among older women.
Key players profiled in the report include American Apparel, Inc., Diana Sport, Eveden Group, Equatorsun Ltd., Jantzen, Inc., La Perla Group, Nitches Inc., NOZONE Clothing Ltd, O'Neill, Inc., PARAH SpA, Pentland Group plc, Perry Ellis International Inc., Quiksilver Inc., Seafolly, Seaspray (UK) Ltd, Swim Suit Co., Tefron, The Wet Seal Inc., TYR Sport Inc., VF Corp., and Warnaco Group Inc., among others.
The report "Swimwear and Beachwear: A Global Strategic Business Report" includes an industry and product overview, a look at innovations, profiles of major players, and recent industry activity. It covers 236 companies and has 147 tables of market data.
The market data is analysed in terms of value and volume sales for the US, Europe, Brazil, and Rest of World.
Visit www.strategyr.com/Swimwear_and_Beachwear_Market_Report.asp to see more about the report, which has 376 pages and costs $4450.