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October 07, 2016 12:00 AM

Xinhuarun and Reverdia join in shoe sole plan

Jane Denny
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    Dezhou, Shandong -- Reverdia and Dezhou Xinhuarun Technology will partner to develop Biosuccinium-based microcellular PU foams.

    The new microcellular foams will be used in soles for footwear and other applications.

    Xinhuarun exports across Asia, America, Europe and the Middle East from its base in Dezhou, Shandong in China, said Reverdia.

    Marcel Lubben, president  of Geleen, the Netherlands-based Reverdia, said it is “exciting to work with Xinhuarun and part of its journey towards next generation renewable footwear.”

    “This collaboration and the planned expansion demonstrate Biosuccinium’s ability to bring excellent functionality and best-in-class eco-footprint to Xinhuarun’s bio-materials,” he added.

    Liang Yanzhi, chair of the board at Xinhuarun, said his firm will work exclusively with Reverdia, using Biosuccinium for its microcellular PU foams in shoe soles.

    “Going forward, we will expand our work with Reverdia towards development and commercialisation of other sustainable polymers in our strategic markets.  These innovative materials address a potential market in excess of $ 500m.”

     

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