Brussels - BASF says its brand is about to become more visible for polyurethane customers all over the world, following the group's launch of a new Polyurethane Solutions brand, which will be used across all European affiliates.
BASF said the idea showcases the benefits of its global Verbund - strength from basic raw materials through to formulated systems -- for PU customers. "Polyurethane Solutions stands for customer focus, innovation, flexibility, consulting and problem-solving expertise, and excellent product quality from a global network of more than 35 BASF system houses," the company said.
"BASF is not only a reliable globally leading manufacturer of PU basic products, but also offers customers in every part of the world the support they need to optimise product performance, especially regarding customized PU system solutions," said Jacques Delmoitiez, head of BASF Polyurethanes division, in a 12 Nov company statement. "Our customers benefit from the wide-ranging applications and positive features of polyurethane as a speciality plastic - as well as BASF's extensive global knowledge and experience."
The new branding intensifies BASF's market presence in polyurethanes and harmonises branding for BASF's European affiliate Elastogran GmbH, by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe, under the PU Solutions Elastogran brand.